Speculation at Best
Jeff Atwood’s blog post titled “Because Reading is Fundamental” is a call to action for consumers to read media more carefully before sharing their opinions online. In order to examine the post itself, we must first acknowledge Atwood’s general audience. Based on his website’s mature advertising, simple formatting, and meta content, we can assume that Atwood’s blog is geared towards an older, educated audience. Because Atwood works as a computer programmer, much of his content revolves around computer sciences and social media. Therefor, his audience likely consists of individuals 25-50 years old with post-secondary education who perhaps share an interest in computer sciences and/or digital communication. Returning to the post at hand, “Because Reading is Fundamental” is an opinion piece which claims that social media propagates a culture of talking - instead of one of listening - which leads to poor communication between creators and consumers. Atwood places